MICHAEL DAVID S. PEÑACERRADA

MULTIMEDIA DESIGNER

I am an IT Professional who always has a passion for design. Now, a Multimedia Designer in Dubai, United Arab Emirates for more than 4 years and counting providing excellent results for my client’s satisfaction and delivers outputs on time with quality.

It might seem strange that I get excited thinking about colors, typography, motion graphics, and video cuts, but my passion for all aspects as a designer have remained strong throughout my 8-year career.

I’m not an average designer who does mainstream designs. I keep up with the latest trends, flavors, and style, always up to face new challenges, learn more, and upgrade my skills.

Four Phases in my Creative Process:

1. Requirements Gathering - understand and research data required for the given task.

2. Alternative Designs - test and produce draft designs. (theme, colors, structure, approach)

3. Developing Prototypes - Takes the best designs on phase 2 and develop features that meet the core aspects of the task.

4. Evaluation - Take one of the designs on phase 3 and present the usability and usefulness to either users or experts that can provide feedback on the design.

 

Skills (Digital/Print):

• Edition

• Publicity

• Advertising

• Branding

• Logo Design

• Graphic Design

• UI Design

• Social Media

• Motion/Video Editing

 

Tools:

• Adobe Creative Suite

• Final Cut Pro X

• Windows OS

• Mac OS